Instagram Exec Not Yet Satisfied With Reels, Acknowledges TikTok Is Ahead

Head of Instagram Adam Mosseri states he is "not yet happy" with Instagram Reels, the social platform's answer to TikTok, in an interview with The Verge's "Decoder" podcast. "We're growing both in terms of how much people are sharing and how much people are consuming, but we have a long way to go. And we have to be honest that TikTok is ahead," he says. Reels launched in August, right at the crest of TikTok ban news. In the months since, Mosseri says Instagram has worked to better differentiate ...